PINK – Make Your Move

The Boathouse NYC   –   In-store and web spot

client: PINK x the JED foundation

The brief for this promotional series required the design and execution of four vignettes within a larger space in order to highlight the four aspects of Pink’s «Make Your Move» mental health awareness campaign, which played on their social media channels as well as in stores.  The design comprises of four pixelated islands, created with floor tiles in the brand campaign colors, which provide locations for four curated vignettes.

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Credits ↴

production design and art direction by dots

Produced by The Boathouse NYC, 2020

Directed by Aram Rappaport

Cinematography by Luca Fantini

Costume Design by Aaron Crosby

Props by Hannah Cook